Mohit
The 2022 Digiday Awards winners illustrated how corporations are navigating modern applied sciences and taking a stand for inclusivity. Numerous this year’s entrants and subsequent winners are also partnering with charities on mighty-scale initiatives and experimenting with contemporary ways for Gen Z.
Inclusivity became on the coronary heart of why the judges, let’s bid, known Havas Atlanta and The Coca-Cola Company this year. The partnership won Simplest Spend of Influencer Advertising with a campaign to bridge the pay equity gap for BIPOC creators. Havas Atlanta and Coca-Cola shrunk 20 BIPOC creators as phase of the #ShareTheMagic TikTok topic. While in 2021, TikTok creators of color had been earning approximately 1/Tenth of the compensation of their non-BIPOC counterparts, the shrunk creators had been paid equitably for their contributions. Thus a ways, #ShareTheMagic has more than 11.9 billion views, and Coca-Cola’s TikTok tackle has grown by 71%.
Edelman earned a grasp for Simplest PR Campaign for the originate of ‘Cerving Confidence,’ a collaboration between the national nonprofit Dark Females’s Successfully being Crucial (BWHI) and Hologic, Inc., a medical abilities firm basically fascinated about ladies’s wisely being. The campaign encourages Dark ladies to determine to their wisely-girl assessments as phase of self-care and to present protection to themselves towards cervical cancer. Grammy Award winner Ciara became chosen to originate the campaign with a PSA video, which has obtained more than 24 million views on Instagram. A social media natural take ogle conducted with Dark ladies also chanced on a 12-level absorb of us that had been “very doubtless” to ask a friend or family member to schedule their wisely-girl exam or Pap take a look at.
For Most Modern Stamp, a large-prix class, Tropicana claimed the award for its success in pushing creative boundaries and continuously modernizing the emblem. It became one among 14 producers to land a space on TikTok’s 2021 Culture Driver’s List, demonstrating the vitality of cultural relevance to catalyze alternate efficiency by riding a large absorb ad buy and awareness. In the spirit of innovation, Tropicana released its grasp restricted-edition toothpaste that doesn’t extinguish the model of orange juice. The product’s stable social efficiency and obvious client sentiment highlighted an encouraging client response to the firm’s millennial-focused marketing device.
Stumble on the full 2022 Digiday Awards winners under — together with a transient rundown of the programs and insights into why they won and what marketing teams can learn from them.
Salvage your complete manual right here.
Beefy DA winners record under:
Simplest Audio Campaign
- Bloomberg Media Studios x PGIM – The OUTThinking Investor Podcast
Simplest Branding Campaign B2B
- Aon – The Aon Memoir
Simplest Branding Campaign B2C
- Lil Jif – Publicis Original York/Zenith/PSOne
Simplest Collaboration
- VICE TV, adidas, MediaCom & Faith of Sports-Running While Dark
Simplest Inventive
- Vaseline – “Glance My Skin”
Simplest Experiential Campaign
- Edelman & eBay – Keep on Em Out Retailer
- Paramount+: Stamp. Massive Spoon became the agency late the stunt, whereas Sky Parts supplied the drones and Drone Dudes handled sigh clutch.
Simplest Gaming/Esports Campaign
- American Eagle, Anzu, and Livetopia – Making The ‘AE Individuals Always Club’ in Roblox
Simplest Metaverse Advertising Campaign
- Fanatic Gaming, Mediacom and Adidas – Ozworld Fortnite Blueprint
Simplest Multi-Platform Campaign
- Carmichael Lynch & H&R Block – A Fair appropriate-searching Shot
Simplest Natural Advertising Campaign
- theSkimm’s #ShowUsYourLeave Motion
Simplest PR Campaign
- Dark Females’s Successfully being Crucial and Hologic’s Mission Successfully being Equality – Launch of Cerving Confidence to Offer protection to Dark Females’s Cervical Successfully being
Simplest Product Launch Campaign
- ŌURA Successfully being – Gucci x Oura Ring
Simplest Search Campaign
- Wpromote & Intuit QuickBooks: Harnessing the Vitality of Holistic Search
Simplest Technique Pivot
- Deloitte Digital and NYU Langone Successfully being
Simplest Spend of Influencer Advertising
- Havas Atlanta, Coca-Cola (The Coca-Cola Company), Formerly Identified As, Social Heart
Simplest Spend of NFT
- Chive Media Community
Simplest Spend of Social
- Vaseline – “Glance My Skin”
Simplest Spend of Video
- Reach Company & Hulu – Completely Rudys In the Constructing
Chief of the 365 days
- Dark & White Zebra – Ben Aston
Most Modern Stamp
- Tropicana Brands Community – Tropicana
Most Modern Self sustaining Company
- Mom
Most Modern Media Company
- Spectrum Reach
Most Modern Author
- Doing Things Media
Most Modern Skills Platform
- Teads | The World Media Platform
Digiday High Tales
-
Aveda, OLAY, Nike and Ally are finalists for this year’s Elevated Correct Awards
For various producers on this year’s Elevated Correct Awards shortlist, making a obvious affect on their local communities — whether or no longer thru internal or client-going thru initiatives — is extremely evident as a top priority. The throughling: corporations are increasingly more the usage of their platforms to talk the significance of sustainability, wellbeing and equality. In one instance, cosmetics firm […]
-
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Skills Awards winners
The 2022 Digiday Skills Awards winners demonstrated how corporations are diving head-first into contemporary applied sciences and adapting to fulfill the wants of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as topics most often viewed among the entrants and subsequent winners. To illustrate, Commerce Layer is with out doubt one of many judges’ picks, winning […]
-
European entrepreneurs grew to change into to files-based sigh ideas across a perfect determination of channels to support power engagement for producers. For various corporations on this year’s Digiday Advertising and Selling Awards Europe shortlist, attracting Gen Z shoppers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery obtained a nomination for Simplest Spend of […]
-
Teads, Edelman, VICE Media Community and Creativeness are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as essential topics on this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, corporations are experimenting with contemporary methods to work together with their customers moreover attend communities often left late. Teads obtained a nomination for Most Modern Skills Platform. The firm lets in producers to connect straight […]
-
Shopify, Frequence, Piano and Slate are among this year’s Digiday Skills Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus facets on this year’s Digiday Skills Awards shortlist. As a cookie-much less environment approaches, the submissions made it determined that corporations are leaning into — and riding for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Simplest E-Commerce Skills. Brands and creators […]
GIPHY App Key not set. Please check settings