Media Briefing: A timeline of media unions’ actions this quarter

Media Briefing: A timeline of media unions’ actions this quarter

This week’s media briefing chronicles the total most present actions from media unions to reach a deal on their contracts prior to the year comes to an conclude.

  • A timeline of newsroom unions’ present actions
  • A see at WSJ’s TikTok approach 
  • BuzzFeed eliminates 12% of its workers, The Washington Put up folds its advert tech enterprise and more

A timeline of newsroom unions’ present actions

Newsroom unions attempting to reach a deal on their contracts with firm management are getting fired up as the conclude of the year nears.  

For the explanation that originate of the pandemic, journalists at publications love The Atlantic and Politico possess fashioned unions that had been voluntarily identified by management — however it hasn’t been as quiet of a route of for other newsrooms.

The Novel York Times union threatened to head on a work stoppage strike on Thursday for the first time for the explanation that 1970s. Reuters held a two-day picket earlier this month. Hearst Magazine’s union held a rally on Cyber Monday.

With the total process going down amongst media unions previously few months, it can per chance moreover be intelligent to support track of the total assorted actions taking place, as wisely as what the outcomes were.

Right here’s a list of most important union process — from strikes to rallies — that came about this quarter, in reverse-chronological expose:

The Novel York Times

Date: Dec. 2

Action: Threatening to strike

The principle points: Unionized workers at The Novel York Times sent a pledge signed by over 1,000 other folks to firm executives, threatening to plod out on their jobs for twenty-four hours on Dec. 8 if a contract is now not reached. The union’s final contract expired in March 2021. The Times union is planning to support a public rally outdoors The Novel York Times building at 1 p.m. ET this present day.

Final consequence: TBD. To this level, Times management has fast workers that they won’t receives a commission on Dec. 8 if they fight thru with the work stoppage.


Date: Dec. 1

Action: Two-day informational picket

The principle points: Unionized Reuters workers held a two-day informational picket outdoors the “Reuters NEXT” worldwide discussion board on Nov. 30 and Dec. 1 in Midtown The unique york. The union passed out leaflets to other folks at some stage in the venue and demanded firm management reach a contract deal “impulsively,” in accordance with a release from the NewsGuild of Novel York, which represents the Reuters union. The picket got right here a couple of weeks after 81% of membership voted in favor of a strike authorization. It moreover adopted a one-day walkout of roughly 300 workers at some stage in Reuters’ U.S. bureaus on Aug. 4. It became the first walkout at the firm in over 30 years. The union says it has gone three years and not using a typical wage lengthen. Dec. 15 will seemingly be two years since its final contract.

Final consequence: No contract but. Negotiations with management resumed on Dec. 6.

Hearst Magazines

Date: Nov. 28

Action: Rally

The principle points: On the evening of Cyber Monday, 150 Hearst Magazines workers and supporters gathered in entrance of Hearst Tower to rally for their first contract. Their most important criticism became wage increases. The union has been bargaining over its contract for 2 years.

Final consequence: Mild no contract deal.


Date: Nov. 4

Action: One-day strike

The principle points: Bigger than 200 Gannett staffers at some stage in 14 newsrooms staged a one-day work stoppage strike to push for better wages and benefits, as wisely as reveal the price-cutting that has led to layoffs and furloughs. A vary of different workers staged pickets of their cities. This got right here after a couple of unionized Gannett workers protested outdoors Citi’s World Abilities Convention in Novel York City to assemble the eye of Gannett CEO Mike Reed at the conference in Midtown The unique york in September. Reed fast protestors at that point that he expected contract settlements with the union by the conclude of this year.

Final consequence: No contract has been agreed upon but. 

Pittsburgh Put up-Gazette

Date: Oct. 18

Action: Strike

The principle points: Newsroom workers at the Pittsburgh Put up-Gazette (101 journalists represented by the Newspaper Guild of Pittsburgh) voted on Oct. 18 to authorize “an unfair labor discover strike” in opposition to the firm. 

Final consequence: Union contributors are nonetheless on strike. The union met with firm representatives on Dec. 6 for the third time and ought to meet again on Dec. 20. Employees dispute they won’t conclude the strike except decided demands are met, including restoring wisely being insurance for workers in decided departments and reinstating conditions of the outdated contract except a novel agreement is reached.

The Dodo

Date: Oct. 7

Action: Threatening to strike

The principle points: All 40 writers and editors at Vox Media’s The Dodo threatened to head on strike, signing a pledge to total so if an agreed-upon contract became now not reached by the level it expired at the conclude of October. Over 3,700 other folks signed letters sent to Vox Media CEO Jim Bankoff, tense a honest contract. The letter campaign became supported by the greatest federation of unions in the nation, the American Federation of Labor and Congress of Industrial Organizations, as wisely as the AFL-CIO’s Division of Legitimate Employees and the Novel York City Central Labor Council. 

Final consequence: The union ratified a novel three-year collective bargaining agreement on Oct. 31. It became The Dodo’s 2nd collective bargaining agreement and the first with parent firm Vox Media.

What we’ve heard

“TikTok is nonetheless very treasured, however YouTube is king. Of us are staring at [YouTube] on their TVs so that you just assemble longer gaze time[s] and then [now with the added] perfect thing about the short [form video] is merely an absolute huge advantage.”

Noah Weissman, evp of recount material at Team Whistle on why his crew is investing more resources into producing unique YouTube Shorts. 

3 Questions with The Wall Avenue Journal’s senior platform editor Julia Munslow

For many legacy publishers, having a TikTok channel is share of an effort to reach formative years who are mostly getting their news from social media. It’s moreover a means to familiarize them with the newsletter and its reporting. The Wall Avenue Journal joined these efforts when it launched its TikTok channel on Oct. 3. To this level, it has 35,000 followers, and its movies possess bought more than 500,000 likes on the platform. 

A key share of the Journal’s TikTok approach is to rob unique recount material from its are living occasions that fit into its most important topics of careers, personal finance and tech. Digiday spoke with The Wall Avenue Journal’s senior platform editor Julia Munslow to listen to more about this.

This conversation has been edited and condensed.

Are most of The Wall Avenue Journal’s TikTok movies connected to reveal articles?

A few of them, yes. We’ll [often] embody a chunk of writing screenshot [for] a couple of of them. [For] others — we went out to our Tech Stay conference in Laguna Seaside [in October]. I became in a characteristic to be onsite with one other member of our social crew. There, we had been in a characteristic to impress unique recount material for TikTok where we had been talking to a few of our speakers or excessive profile company.

As an illustration, [we interviewed] Phil Spencer, who is Microsoft’s CEO of gaming. He had performed his reveal at Tech Stay and [we] asked him some questions that we plan would possibly per chance per chance be more relevant to the TikTok viewers. Love, “what’s your profession advice?” On condition that [Spencer] started as an intern at Microsoft and now brooding about he’s a CEO, his profession trajectory is fully something that we plan the TikTok viewers would assemble appealing.

So that you just’re taking good thing about The Wall Avenue Journal’s are living occasions as a possibility to impress recount material for the TikTok channel. Why is that a spotlight?

We are in actuality nonetheless in an experimental length correct now and these occasions are a huge replacement for us to and not using a doubt introduce what the Journal does to this unique viewers on TikTok. And to this level, I have faith it’s been a mountainous success. We saw over 1.5 million video views at some stage in all of our Tech Stay recount material. We moreover saw over 1.2 million video views at some stage in our WSJ Magazine Innovators event. And that entails all of that unique recount material I became talking about… We’re hoping to possess even more recount material that we’re in a characteristic to impress at these occasions.

How conclude you collaborate with the are living journalism crew to rob video at the occasions? Are there conversations beforehand to be decided there’s time at the event to pull company away to interview them?

The are living journalism crew in actuality understands the importance of our social storytelling approach… Now we possess got planning conferences prior to we scuttle into these occasions. We work with them to be decided that there is time for us to chat to these other folks. And they’ve moreover been gigantic about giving us the freedom to set a see at to pitch interviews if we happen to urge into them on the characteristic.

Numbers to know

12%: The share of BuzzFeed Inc.’s group, merely below 180 other folks, that it plans to lay off, essentially from the sales, tech, studio production, and Advanced Networks groups. 

~200: The selection of workers that Gannett is planning to lay off in this most trendy round of label-cutting, representing about 6% of its 3,440-person U.S.-based mostly entirely mostly crew. 

1,202: The selection of U.S. native news retail outlets that are funded by partisan organizations, including Metric Media and The American Self sustaining.

6%: The share lengthen year over year in publishers’ circulation on Apple News+ as of the first half of 2022.

3: The selection of exhibits that The Novel York Times had in Apple’s list of the quit 10 U.S. podcasts for 2022.

92.1%: The share share of commercial radio newsrooms’ workers who are white.

What we’ve covered

BuzzFeed, Hearst, other publishers, change lavish vacation occasions with more subdued celebrations: 

  • The media vacation occasion would possibly per chance per chance be changing genuine into a bygone of the pre-pandemic generation, as some publishers decide for replacement conclude-of-year affairs.
  • BDG, BuzzFeed, Hearst and The Washington Put up will host in-person occasions for workers to possess a honest time in the affect of crew-reveal outings, award exhibits and fairs.

Read more about publishers’ replacement vacation plans right here

How Fandom’s first-occasion data, FanDNA, is expanding to enhance solutions for advertisers and audiences:

  • On the most trendy episode of the Digiday Podcast, Stephanie Fried, CMO of Fandom, mentioned how her crew started categorizing its first-occasion data into four, affinity-based mostly entirely mostly groups to succor customers perceive where to make investments and how one can ideal reach their aim audiences.
  • Fandom’s plethora of user generated recount material and neighborhood boards possess moreover lended itself to the firm’s first-occasion data series.

Hear more about the publishers’ first-occasion data approach right here

The case for and in opposition to publishers persevering with vacation-reveal commerce coverage post-Black Friday weekend:

  • With decrease than three weeks left prior to the vacation gifting season without note ends, how publishers intention the final stretch of their commerce recount material ideas would possibly per chance be the distinction between exceeding this quarter’s income targets over meeting them.
  • No longer all publishers or commerce writers will live centered on producing vacation commerce recount material, alternatively.

Read more about publishers’ gradual-Q4 commerce ideas right here

What we’re reading

Puck wants to construct a enterprise by covering energy and wealth from the inner: 

Constructed on a an identical mannequin as Substack, journalists aren’t entirely salaried, however are compensated with equity stake in the firm and assemble bonuses per their subscriber numbers, reported The Novel Yorker. Some writers affect between $300,000 and $400,000 per year. 

The Washington Put up folds its external advert tech enterprise:

The Put up will quit licensing its Zeus advert tech instrument to outdoors publishers and limit the tech stack to its hang advertising and marketing enterprise, in accordance with Axios. Meanwhile, The Wall Avenue Journal reported that the news publisher is having a see to dump its publishing instrument enterprise Arc XP.

Semafor’s climate editor exits over Chevron sponsorship:

Semafor’s climate and energy editor Bill Spindle left the news newsletter and called out Chevron’s controversial sponsorship of Semafor’s climate coverage, though Semafor claims the sponsorship had nothing to total with Spindle’s departure, in accordance with The Wrap.

Journalists can’t quit Twitter:

Advertisers would possibly per chance per chance be fending off Twitter for the time being, however journalists are having a now not easy time stepping away from the platform, which remains a central artery for the news commerce and an avenue for newshounds to join with sources and readers, in accordance with Vox.

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Written by Mohit

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