December 12, 2022 | By Tim Peterson
Streaming advertisers bought an early Christmas present this 365 days when IAB Tech Lab launched OpenRTB 2.6. The up so far protocol for programmatic promoting included enhance for “pod bidding.”
Pod bidding lets in advertisers to uncover on specific ad slots inner a multi-ad destroy, or pod — an possibility that has been accessible to veteran TV advertisers for, well, ever. OpenRTB 2.6 furthermore added enhance for dynamic pods, which allow streaming services to recalculate the selection of ads in a pod on the fly in repeat to accommodate more advertisers without extending the length of an ad destroy.
For a fuller breakdown of pod bidding, investigate cross-test the video beneath.
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